Introduction to economics as a liberal arts that misunderstands people

Publisher: Diamond
Author: Eva Van Den Brook, Tim Den Hire, Osamu Kojima
Size: 128mm x 188mm
Number of books: 1
Language: Japanese
Category: General books
Latest publication date: 2023-11-01

Synopsis:
★☆★Over 50,000 copies in just over a month! New publication of the topic
★☆★Amazon's top selling ranking (economics), 6th overall! (2023/11/6)
★Professor Makoto Abe, Professor of the University of Tokyo Graduate School of Economics!
"You can see how human irrationality is used in the real world.
Surprising book "

★What is the science of "choice and action" lurking in your daily life?
★The best -selling bestseller of the world is finally landing!
★Introduction to behavioral economics, learning from interesting cases and abundant research

・ Is the supermarket starting from the “vegetable section” to make it 〇〇?
・ Is it easier to accept "request" just by being told "〇〇" by the other party?
・ If you want to achieve your goal by the deadline, should you use the schedule book?

Rather than "passion" rather than "logic"
We are moved by "cognitive bias".
As research on cognitive bias progresses,
This psychological trend that humans have
The movement to utilize in business and public fields is becoming more and more active.
To deepen understanding of cognitive bias
To protect yourself from various risks
It is also very important to move the opponent well and achieve your purpose.
In this book, about various cognitive bias surrounding our lives
Providing useful advice while introducing abundant cases and scientific knowledge.